A free Google Business Listing which is connected to Google Maps is a great way to make it easier for your potential customers to find you. If you haven’t signed up for one yet or if your existing account needs to be updated but you just haven’t had time to get around to it, let us know and we can help you! You can also read our article below and find out how a free Google business listing can help your business!
Benefits of a Free Google Business Listing
A Google Business listing will make it easier for your customers to find you when they perform searches on Google. The Google Maps results show at the top of the search results page if someone searches for Edinburgh Website Design Company List for example. These listings are separate from the normal search results on the page. If your website’s ranking isn’t great and you’re not appearing on page 1 of Google, it will help to create a Google Business Profile so that you appear in these results as well.
How to Improve Your Google Business Listing Ranking
Once you’ve signed up for a free listing you might want to improve your ranking so that you appear at the top of the results when someone searches for your service (ie Website Design in Edinburgh). It will depend on where your potential customer is performing the search. The closer they are to your location, the closer to the top you will appear when they search for you.
Complete Your Profile and Add Posts
Your Google business maps ranking is also affected by other things including how well developed your profile is and how often you post to your Google business profile. Complete your profile fully and add images of yourself, your logo, or any other images you want to share. Make sure you link to your website and other social media accounts as well.
Your ranking in Google Business Listing/Maps is also determined by how closely your business name matches the keywords that are being searched for. If your business name is Website Design and potential customers are typing Edinburgh Website Designer, then you will appear closer to the top of the results, however, there are other factors that determine your ranking as well.
Reviews Quantity & Quality
How many customers have left you reviews will also increase your ranking, as long as they’re good reviews with 4 or 5-star ratings. The businesses with the most 5 star reviews will appear towards the top of the search results.
While good reviews can improve your ranking, bad reviews can also harm your ranking. If you are left a bad review on Google or anywhere on the internet, it can affect your search ranking and your business’s reputation. If you do receive a bad review, make sure you respond to the bad review online and resolve the issue so that people can see that you dealt with the issue in an appropriate manner and didn’t just ignore your customer.